There are many branches on a tree, and branches have branches. This is how the image consulting industry is laid out. You need to select the branch that best 
coincides with your personal need and your passion and make it your focus. Once into your image career, and the need for another branch emerges, develop it. When you encounter an area that is not within your expertise (or your strong point), engage the assistance of another expert. For example: If a client request media training, I defer to a colleague who is “the media expert.” You will gain more credibility as a result. The bottom line is to meet the need of the client in the best way possible by utilizing your skills as well as the skills of your image colleagues.
Use the following as a checklist to get you started. But be aware: Some categories overlap. For example, meal etiquette is the same for both social and business—it is the protocol that differentiates the two, and a fashion stylist might also include color analysis. Certainly, there are more options and variations. The following list is simply intended to get you started, and the collage offers a visual point of reference.
Important:
Take care of yourself first!
Then advise others based on your experience and expertise.
Color Consulting
- Personalizing Color (eyes, skin, and hair)
- Color Psychology
Fashion Stylists
- Body Line Analysis (e.g., proportion dressing)
- Personal Shopping
- Closet Inventory
- Wardrobe Planning
- Business and Social Dress Trends
- Capsule Wardrobe Development
- Accessorizing
Cosmetology
- Hair Design
- Makeup Art
- Skin Care
- Spa Option
Professional Presence
- Executive Image
- Dress for Success
- Body Language
- Posture
Communications
- Voice Delivery
- Media Relations/Speechwriters
- Speech and Speaking Style
Self-Esteem
- Image Self-Awareness
- Interpersonal Skills Development
- Overcoming Obstacles
- Being the Best “You”
- Looking and Feeling Terrific
Social Etiquette and Manners
- Everyday Etiquette
- Personal Relationships (e.g., dating, friendships, family)
- Wedding Etiquette
- Graduations
- Social Engagements (e.g., reunions, charities, anniversaries)
- Dining and Entertaining
- Children and Teens
Business Etiquette
- Office Behavior
- Professional Interactions
- Business Relationships
- Business Meal Meetings
- Social Media and Technology Dos and Don’ts
Protocol
- Corporate
- International
- Celebrations and Ceremonies
The above list has subcategories and new categories are constantly emerging. As for me, I keep my primary focus in three categories: (1) Professional Presence, (2) Business Etiquette, and (3) Protocol. However, I do have a background as a color and fashion consultant, makeup artistry, and self-esteem topics.
Once you have everything in place, you have a beautiful tree and you do not need to focus on the individual branches. Everything you need is embedded and part of You! Now help your client make the same discovery.
Be the inspiration and
the example to follow!
An Image Consultant helps their clientsdiscover their best colors, create their signature style, andproject polish in the process.
What areas of image-related work appeal to you?
